All projects that we undertake have one thing in common: they involve figuring out how a set of individuals thinks about a product or service. Many times, this entails a thorough understanding of how customers decide whether or not to buy their product.
How It Works
No two projects are the same. Cognitivity designs and executes custom research, tailored specifically to your research questions or strategic goals. The research process, though, tends to take a common form.
“The How” - So many research methods (and research providers…) focus on “the what.” WHAT does your customer say about you? WHAT does your customer think of your product? WHAT are your competitors doing? At Cognitivity, we focus on “the how.”